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B2B Marketing Video Production
Now that the shooting script and the storyboard are completed and approved, we’re finally ready to do what most people think of as the production. These steps are similar, but different, from how a...
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B2B Marketing Videos and SEO
There are tons of statistics proving that online video is an excellent SEO tool. For example, here’s one from Forrester Research: “You are 53 times more likely to land on the front page of Google with...
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Healthcare Pricing Transparency is Here!
Sometimes everything falls together – the product/service is right, the client is right, and the timing is right. We just had one of those experiences. We produced a video and a whitepaper for a client...
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Should Your B2B Company Be Doing Video Marketing?
The short answer is, “Yes. The time is now.” Video supported marketing messages are much more likely than text to engage a prospect, be forwarded to a business associate or decision-maker, and...
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The Power of Story for B2B Marketing
Stories have the power to influence and persuade. Stories have a special appeal to human brains. We are hard-wired to be fascinated by stories. Stories were told by our earliest ancestors around the...
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Story + Video = Powerful B2B Marketing
B2B products and services are complex. It’s nearly impossible to communicate effective B2B marketing messages in a brief enough time frame for today’s short attention span prospects. Well-produced...
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Effective and Affordable B2B Marketing Videos
Once you have a tight, compelling text-based story (see my earlier posts), it’s time to translate that story into sights and sounds for the visual medium. Care must be taken to ensure that the...
View ArticleB2B Video Stories Achieve the Impossible
The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. It’s challenging to produce videos that people will watch, that clearly communicate value propositions and...
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Surveys Say: Video Extremely Effective for B2B Marketing
It’s a busy time for the publication of survey results concerning B2B Marketing… and video as a B2B marketing tool is a clear winner. We start with insights from the crowd sourced B2B Content Marketing...
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Use B2B Video for Mobile Marketing
The time is now for mid-sized B2B marketers to leverage online video to reach prospects and convert them into leads. While there’s some overlap between B2C and B2B video marketing techniques, there are...
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How to Turn (almost) Anything into an Interesting B2B Video Story
I’m not going to belabor the point concerning the power that story has (which is magnified when delivered via video). I’ve covered that in previous posts, and so have many others. What I’m tackling...
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Capturing the Voice of Your Customer for B2B Video
The Voice of My Customer has spoken. They are saying, “Enough already. We get it! We agree that stories are impactful sales tools, and delivering stories via brief videos is even more powerful. What we...
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How to Grab Your B2B Buyer’s Attention Early in the Process
According to SiriusDecisions, the #1 issue preventing Sales Quota achievement (for the third year in a row), is the inability of Sales teams to effectively communicate value propositions. And,...
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Bridging the Gap for Effective B2B Videos
B2B sales and marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? Typically, it’s one of these three reasons: 1. They find the...
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